четверг, 18 апреля 2019 г.
Merger, Acquisition, and International Strategies Essay - 11
Merger, Acquisition, and International Strategies - Essay ExampleThis paper seeks to discuss the merger, acquisition as considerably as international strategies of Starbucks and the strategies that Love & Tea Company adopts.Starbucks Corporation is an American based company whose home are located in Seattle, Washington. The company was founded in 1971 as Seattle coffee bean roaster. Being the largest cafe in the world, Starbucks has 12,973 stores in US and approximately 11,000 others in Japan, China, Canada and United Kingdom. Having been founded by Jerry Baldwin, Zev Siegl and Gordon Bowker, Starbucks produces quality brands that make it to in effect face off its competitors in the international market. Some of the major products that Starbucks produces include SweetN Low, Splenda, Trenta, and teatime among others. With approximately 160,000 employees, Starbucks has been equal to(p) to offer effective services in all its subsidiaries which include Ethos water, Torrefazione, La Bo ulange, Evolution Fresh, Tazo, and Hear practice of medicine among others. Apart from extensive advertising strategies that the company has adopted through the internet and in US, Starbucks competitive moorage has also been achieved due to the various mergers and acquisitions that it has adopted in US as well as in foreign markets.One of the major companies that Starbucks has acquired is Teavana Holdings Incorporation. Having being acquired in 2012, Teavana is one of the peeledest companies to be acquired by Starbucks. Teavana, which was established in 1997, embarked on production of wide range of tea products that included Yixing Clay teapots, China teapots, andTetsubin teapots among others. Teavana mission is to flex the most noted and respected brand in the tea industry by ensuring that the culture of tea is effectively expanded in the world. By being acquired for approximately $620 million, Teavana has strong value for its customers and through the new tea enthusiasts it wil l positively impact of the Starbucks tea brand.
Подписаться на:
Комментарии к сообщению (Atom)
Комментариев нет:
Отправить комментарий