BMW and UN Global Compact Principles Case Study - 4

BMW and UN Global Compact Principles - Case Study Example It is evidently clear from the discussion that the long experience and exposure of manufacturing such a high quality product has earned a respectable status for us in comparison with the several competitor automobile manufacturing corporations, on the foundations of which our company is in a position to make suggestions and recommendations to the Local Network regarding the strict observing of the UN Global Compact principles while exercising corporate strategies and observing business activitiesJohnson & Scholes suggest that strategy formulation might apparently be obtained through the analysis of the organization’s environment and the extent to which the company’s resources or strategic capability are matched with the environment. (1993: 156). Our company looks for the unconditional observing of moral values and corporate ethics on the basis of Global Compact principles in order to provide the consumers the superior commodities on the one hand and best and healthy com petitive corporate environment on the other. Columbia University Press views that corporate ethics have developed as people have reflected on the intentions and consequences of their acts. From this reflection on the nature of human behavior, theories of conscience have developed, giving direction too much ethical thinking. (cup.edu.com) BMW Automobile has devised the slogan of â€Å"sheer driving pleasure† because of its unique outlook, comfortable inside accessories and unparalleled garnishing, which have won the status of one of the most demanded automobiles by the elite stratum of all countries. Bidgoli argues that international markets offer vast opportunities for firms with a product or service in high demand. Newness, cultural adaptation, attractiveness, and appropriate marketing strategies can help tremendously.† (2009, 9) The same is applied to BMW, which adopt all schemes in light of all the ten UN corporate principles. The present paper focuses on Principles No. 7 & 8, recommended by the UN Global Compact, which state: (7). Businesses should support a precautionary approach to environmental challenges; (8). Undertake initiatives to promote greater environmental responsibility. (unglobalcompact.org) BMW fulfills both of them in their real sense. BMW adopts the Evolutionary corporate perspective articulated by Whittington. The process vehemently looks for the gradual human growth on the basis of Darwinian biological evolution theory â€Å"Survival of the Fittest†, where the notion warns the companies regarding the existence of perfect competition prevailing in the market; only those can survive who are the fittest according to the changing scenario and latest developments being made within the environment. In other words, the industries that are environmental-friendly as well as able enough to mold their strategies according to the alterations being made in the commercial environment, make sure headway on the way to progress. Recom mendations: i) Establishment of Corporate Environment with an Evolutionary Perspective: Benefits & Implications: a. Automobile community can assure its survival provided it sticks to the Darwinian doctrine of adaptability according to the changes within the environment. The companies should be encouraged to devise and revise their strategies keeping in view the global market scenario. b. Our company’s plans and schemes show the light of hope to the network members, where they learn the implementation of dichotomous business policies by cut-short of expenditures and price of product subsequently to make it affordable for consumers.