Cross Cultural management Essay Example | Topics and Well Written Essays - 1750 words

Cross Cultural precaution - Essay ExampleIt is important to understand CCM In the management of global operations, particularly in the case of MNEs. All aspects of international business understanding the customers, motivating employees, commanding operational processes, and strategically planning for sh areholders necessitate an understanding of the dynamics between the cultures of home country and master of ceremonies country nationals. CCM remains the central theme in MNE literature on this subject, and will be advertize examined in this brief study. Culture impacts the behaviour, morale and productivity of individuals at work, and because of this values and patterns of behaviour reflect upon lodge attitudes and actions. This poses no problems for companies operating domestically, but for globalized business problems are created when people from different heathenish backgrounds are required to work together (Ching-Hsiang & Hung-Wen, 2008). For MNEs and even for domestic c orporations, there are advantages in having a measure of cultural diversity in the workforce. A workforce is culturally diverse if it is composed of individuals who differ on a characteristic on which they base their own social identity element (Mazur, 2010, p. 6). A diverse workforce is alert in the present global environment because it currently reflects the changing world and marketplace (p.14). If a telephoner is to grow significantly and prosper into the future, it cannot remain monocultural because doing so would render it irrelevant in an increasing multicultural environment. Furthermore, diversity in an organization enhances the adaptability of its workforce, and organizations characterized by gamy adaptability have a significant relationship to high performance (Taylor, et al., 2008). CCM is vital to a sign in both the marketing and operational functions. When a firm serves a foreign market, then its products for that market should be compatible with the culture of tha t country while maintaining the identity of the parent companys brand. In such cases, workforce diversity provides the firm with the necessary gracious resources (skills, tastes, and knowledge) needed to design, construct and market the product. Diversity among operations personnel, particularly in the provision of services, will alter the firm to connect more closely with the intended market (Lindholm, 2000). Literature Review There are six perspectives identified by Fontaine after his seven-year study on CCM in Malaysia, based on comparisons make between Britain, a relatively homogeneous culture, and Malaysia, a heterogeneous culture. The first perspective typifies the classical ascend which is based on Hofstedes theory that national cultures are defined by commonly overlap values. Fontaine found issue with Hofstedes discussion of Malaysian culture, which he described as sharing the very(prenominal) cultural values. Fontaine contends to the contrary, and found that Malaysians tended to mould their values and viewpoints according to their ethnicity, and a number of ethnical groups comprised Malaysian society. CCM uses Hofstede as its classical foundation and from thence diverge into the other perspectives. The