Recommend and Justify a Marketing Strategy That Andy Might Use to Increase Sales at Ahc Essay

Recommend and justify a merchandise dodging that Andy might exercise to emergence sales at AHC AHC is a health bon ton known for its excellent health facilities which gather their members with a all-embracing range of exercises as well as facilities such as their coffee shop and beauty salon. However, the owner, Andy has come to realise that if his c fitted ever were to expand, it couldnt fill up everyone and cater to each single(a)s contends. AHC has more opportunities for further suppuration and becoming an even more than than established health club with a wider target market but its competitors (other health clubs) pose as a threat towards them in pricing and facilities.AHCs main objective is to change magnitude their sales and to do that, they get out need to consider each of the intravenous feeding functional electron orbits within the marketing mix, and along with that, they whitethorn likewise need to conduct extensive market research to ensure that the ir aim to relieve oneself revenue is met. First of all, AHC ordain spend a penny to look at the service they provide to members of the health club as well as dominance newly consumers, to see how well the affair is performing and whether the services the vocation offers satisfy consumers.Also by doing this, AHC will be sufficient to use market segmentation, which will divide consumers into groups so that a better guest base is established and more customers stick out be gained. Also , when smell at the services they provide, AHC may need to think about their products and how they nock from their competitors, for example, AHC may regard to consider their extract C which involved make more squash courts or a larger fitness studio. By increasing their services, AHC will attract more members of the public and gain more sales from members who will want to use the additional services provided.AHC could in like manner look into the pricing of their products. Andy is current ly considering other pricing approaches such as hurt discrimination which can enable higher prices at more demanding clock of the day, depending on consumer demand. This could also attract more consumers who will want to use the services at the health club more at off-peak times due to cheaper prices. This can ensure that at peak times of the day, AHC will be making more revenue, but there may also be an increase during off peak times.AHC must also make sure that because of the higher prices, they dont face a loss of consumers if they do decide to use price discrimination. Option A displays such pricing in which additional charges may be given, except if AHC wishes to maintain its customer base, as well as attract more while prices are being raised, they may need to offer consumers spare services, discounts or deals such as 3 Pilates classes for the price of 2 for women which will help maintain good relationships and loyalty with members in the long term.AHC have limited amount s of promotion for its business and currently moreover rely on its website as well as word of mouth which could realistically only attract a certain number of consumers however if Andy wishes to expand or even increase the number of sales, alternative methods of advertizement should be taken into account, for example, below the line promotion such as posters, local piano tuner advertisements, local newspapers and magazines to make people aware of the business, and this way, AHC can widen their market. Andy knows that nearly facilities offered only target specific people, e.g. the beauty salon is aimed at for the most part female members so instead of advertising within the mass market, he could implement personal selling to allow customers to receive personal and individual attention from the business. Also, as Andy sees increased competition as a threat, advertising on a larger scale within the local area can help to increase the number of consumers which can help the increas e in sales because even though it is a competitive market, promoting the business can impact a lot and possibly attract consumers from same businesses due to prices and services offered.In AHCs current business position, they do not have the necessary capital to expand as it can only just about afford one of the facilities in option C, but if in the long term, the business will be able to build extra facilities for the health club or maybe control surface up another health club in a neighbouring area. Andy should refer to run his business and put into practice ways to help the business grow. AHC can definitely do this by differentiating the services they provide because it will maintain customer loyalty and help gain more consumers because of the new services which make them different to every other health club in the Midlands.Also, they could adapt new pricing strategies to see what kind of price consumers are willing to pay, whether high or low depending on how many sales are m ade. An increase in promotion could also benefit the business very well as it can help countenance consumers through awareness of the health club, adding to a more well- rounded reputation. It would be ideal to carry out further research on the aspects of the marketing mix, and produce short term tactical objectives in which they can reach out and in the long run, can end with the business being able to achieve an increase in sales.